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We’re changing breakfast…

We're excited to share some news with you about our breakfast range…

Our principles will never change but in matters of style we're happy to evolve. So we've recently redesigned our breakfast boxes. We've renamed some of them too, so it all makes a bit more sense.

Take our breakfast with benefits nuts and seeds with honey. It’s becoming nuts and seeds with honey. And our with protein super granola almonds, seeds and honey will now be protein granola. We’ve started making two new vegan granolas too – low sugar granola and nutty granola. You’ll find these four cereals making up our ‘for breakfast’ range.

We’d like to keep this new range one consistent in price. So, because some recipes are a bit more expensive to make than others, you’ll notice that some of the cereals have different weights to others. The RRP per 100g of each cereals isn’t changing though, we promise*.

The changeover will be gradual, so we ask you to bear with us as we update in all stores. You’ll find our new for breakfast range in Waitrose & Partners  stores first, so pop in and have a look. And keep an eye out at your local shop.

We’re really proud of what we’ve made…but what do you think?

*retail pricing is at the sole discretion of the retailer

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