Got a question?
We're always working to improve the way we do things, and your questions really help. Here's where we're at right now.
What are you doing to reduce your footprint?
Actually, quite a lot. Firstly, over the years we’ve whittled our bar wrapping down by 30% to reduce the amount of virgin plastic we consume. We’ve trimmed out waste wherever possible, like swapping all our lighting to efficient LEDs and giving everyone on site a KeepCup, saving 3,385 disposable coffee cups a week from landfill. You can find out more about sustainability efforts at our Makery here.
We continue to look at every aspect of what we do to spot scope for improvement. We’re also being proactive to make sure that we’re always ‘paying forward’ the success that has kept us making bars for more than 20 years. You can learn more about our plastic offset partnership, bee-friendly Pollenation initiative and our work to support growers here.
What about sugar?
It’s a good question. Some of our favourite ingredients – sweet apricots, toasted coconut, plump sultanas – are high in natural sugars. As our product development co-ordinator, Ashly, explains: “The majority of the sugar in our bars and cereals comes from dried fruit and honey, rather than refined sugars. We add some glucose syrup to bind the bars together, which also prevents the use of preservatives or other artificial ingredients.”
The thing is that we’ll only ever consider natural solutions to reduce our sugar. We’ve been experimenting with chicory root fibre, coconut sugar and date syrups but they’re not as sticky as our current syrup so we’d have to use twice as much to get the same binding effect. Reducing sugar sometimes means starting a new recipe from scratch, like with our maple syrup, pecans and peanuts and protein packed bars. Each contains less than 9g of total sugar per bar.
When it comes to our cereals we’ve developed recipes that don’t require the addition of sugar. Our ‘for breakfast’ range, are all completely free from refined sugars. And the rest of our products? We’ll never add sugar unnecessarily – too much sugar isn’t good for anyone – but are we prepared to compromise the taste and texture of our bars and cereals so they can be described as low sugar? Actually, no. We want our products to be a real treat for grown-ups. We’re proud to produce snacks and cereals worth taking a little time over.
What about palm oil?
We use sustainable palm kernel oil in the yoghurt-flavour coating you’ll find on three of our bars. We love the coating’s unique taste and texture, and the oil plays an important part in the recipe. It contributes to the flavour profile and also has an ideal setting point that allows us to give that generous, thick coating to our bars. It took us a whole year to get the recipe just right, so our Product Development Team have their work cut out looking for a substitute. We’ll keep you posted on their work.
In the meantime, we’re doing all we can to make sure our palm kernel oil is as sustainable as possible. Our supplier, a company we’ve been working with for many years, is RSPO certified. That means they abide by the strict criteria of Roundtable on Sustainable Palm Oil, an industry body that states: no primary forests or areas which contain significant concentrations of biodiversity (e.g. endangered species) or fragile ecosystems, or areas which are fundamental to meeting basic or traditional cultural needs of local communities (high conservation value areas), can be cleared.