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Our new protein bar

Our new protein packed bar crams in 11g of protein thanks to peanuts, soya crispies and almonds. Salted caramel? That’s just for a treat.

 

There’s been a lot of excitement about protein in recent times. Suddenly it’s popping up in unexpected places: drinks, ice cream, even (oh, yes) cereal bars. Why? Well, if you’re on a health kick there’s a lot to like about protein. It helps your body repair after exercise, keeps you fuller for longer and comes packed in amazing natural ingredients like our delicious peanuts.

And we have something to admit. We’re rather pleased about this awakening of interest in protein. That’s because it naturally occurs in some of our favourite things. The kind of ingredients we’ve been packing into our recipes for years. Nuts. Seeds. Roasted legumes. So it seemed sensible to let people know that the bars they love have this extra benefit. And make a new one we think they’ll love.

Because when it comes to making really good food, it doesn’t matter how much protein, or anything else, you can get in there. It has to taste REALLY good. That’s why our new bar blends a sprinkling of muscovado sugar, buttermilk and salt into the mix.

We love it. We hope you do too.

You can now find our new bar in Sainsbury’s and Waitrose.

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